VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign
Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The...
View ArticleLarissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. After...
View ArticleAdrian Grenier’s SHFT & BBMG Launch Branded Content Offering
AUSTIN, October 7, 2013 (ADOTAS) – As the SXSW Eco conference gets under way today, BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and...
View ArticleSharperImage.com Taps Digimarc to Embed ‘Buy Now’ Mobile Capability into...
BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple for consumers to...
View ArticleTime Inc. Appoints Colin Bodell New Tech Chief, Preps for Public Company Spinoff
ADOTAS – Time Inc. CEO Joe Ripp has a lot on his mind these days as he prepares the publishing company for its spinoff from Time Warner later this year. After the dust settles, Time Inc. will be...
View ArticleAirpush and OpenX Partner to Launch Private Mobile Ad Exchange
LOS ANGELES, February 3, 2014 (ADOTAS) – Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers...
View ArticleReady to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
View ArticleMobile Video: A Primetime Opportunity for Advertisers
ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and...
View ArticleReport: Digital Marketing Professionals Are in High Demand, Garnering Hefty...
ADOTAS — Chief Digital Officers topped the list of the highest paid digital marketing professionals ($148,000-280,000), according to new report from Mondo, a leading digital marketing and IT...
View Article“This Year, Next Year”: GroupM’s bi-annual global media and marketing report
Digital Advertising Acceleration Slows; ‘New World’ Traditional Media Investment Decreases for the First Time. WPP’s GroupM,a media investment management group responsible for nearly one-third of...
View ArticleGLOW Hires Duncan Bird as Executive Creative Director
29-Year Innovator Has Built Agencies, Created Brands, Served as Sony Music VP GLOW, an award-winning social and digital marketing agency, today announced it has hired industry powerhouse Duncan Bird...
View ArticleNew Survey: Nearly 70% of Businesses Use Email Marketing
According to a new survey, email marketing is not dead! Nearly three-quarters of businesses spend time and money on email marketing, according to a survey of more than 500 digital marketers. Businesses...
View ArticleHow Businesses Use Mobile Marketing to Their Advantage
A high-quality app presents real value to the users. It is much more than a mobile-friendly website. It can be a place where things happen the way you want them to. To create such an app, you should...
View ArticleHow To Stop Domain Spoofing Using the Ads.txt File
Domain spoofing has been around for a long time and there is still a large number of sites being affected by unauthorized sites pretending to be authorized and premium. Since there is a noticeable...
View ArticleTo Market Digitally, You Need to Be a Digital Consumer
By Drew McLellan When you work in digital marketing, perusing (and gleaning inspiration from) social platforms comes with the territory. But when even a tech columnist for the New York Times admits he...
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